FRESH FOR KIDS 

Fresh For Kids is a comprehensive promotional and educational program designed to increase the awareness and consumption of fresh fruit and vegetables by primary school-aged children. Newcastle Markets licence the program from Sydney Markets Limited.

The campaign is themed around the 'F & V Gang', five bright and colourful fruit characters that have been specially designed to appeal to primary school-aged children. The main thrust of the program is to promote fruit and vegetables as 'fun' and 'cool'.

The Fresh For Kids program includes:

• A canteen promotional incentive campaign;
• The Fresh For Kids internet site which is a comprehensive and fun internet site created to educate children about fruit and vegetables;
• Canteen education materials including the 'Canteen Fresh' brochures, which are designed to provide canteen managers with seasonal ideas and information to help them increase sales of fresh produce;
• School tours of the Newcastle Markets and school visits.